Snapchat launches new tools
Snapchat announced a series of new augmented reality (AR)
It introduces ML
The company said that it’s been investing in ML and automation to make it faster and easier for brands to create AR try-on assets.
It worked with companies like Amazon and Tiffany & Co
It
will allow brands to quickly turn more of their 2D product catalogs
brands can now create branded AR ads with generative AI
Snapchat also announced AR Extensions
Dynamic Product Ads, Snap Ads
it’s focused on investing in its ad business and that it’s “encouraged” by the increased demand it’s seeing.